The start of a new year has already been and gone, which for us at Tower View Media means it’s the perfect time to reflect, review and look ahead. Our passion is helping clients tell powerful stories through video - stories that connect, convert and leave a lasting impression. With over a decade of creating corporate, education and event videos we’re once again turning our attention to the videography trends we believe will truly matter to you in 2026.

At Tower View Media, we’ve seen firsthand how the landscape of digital marketing shifts year to year — but one thing stays constant: video.

Video marketing remains an indispensable tool for brands, delivering high engagement rates and impressive ROI. At Tower View Media, we’re passionate about staying ahead of the curve to provide our clients with the most impactful strategies. As 2025 has started, here are the trends that will shape the future of video marketing and how you can use them to your advantage. Short-Form Videos: The Undisputed King Short-form video continues to dominate platforms like Instagram Reels