In today’s fast-paced digital world, one-size-fits-all content no longer cuts it. To stand out, your video strategy needs to adapt to the nuances of each platform. At Tower View Media, we specialise in creating bespoke video content that aligns perfectly with your brand and ensures maximum engagement across platforms. Let's explore how to build the ultimate video stack and make your content work harder for you.
What Is a Video Stack?
Think of a video stack as your content toolkit—tailored videos designed to fit specific platforms and purposes. Whether it’s a snappy Instagram reel, an informative YouTube explainer, or a polished LinkedIn presentation, each piece plays a crucial role in connecting with your audience where they spend their time.
Why a Multi-Platform Strategy Matters
Different platforms attract different demographics and behaviors. For instance:
Instagram & TikTok: Great for short, visually striking videos to capture attention in seconds.
YouTube: Ideal for in-depth storytelling or tutorials.
LinkedIn: Perfect for professional, educational content to reach B2B audiences.
Our work with clients like Ants HQ and Oxford Brookes University exemplifies the importance of customising content to suit these varied platforms. By creating Instagram-specific video content for Ants HQ and long-form Youtube videos for Oxford Brookes University's postgraduate courses and research degrees, we ensured their content resonated with their audiences in unique ways.
How We Build Your Video Stack
At Tower View Media, we follow a tailored process to create your video stack:
Discovery Phase: We dive deep into your brand identity, audience preferences, and goals.
Content Planning: We strategise how to repurpose core content into platform-specific formats. For instance, a full-length conference recording can become short LinkedIn clips or Instagram highlight reels.
Creation: From pre-production to post, we craft videos that align with each platform’s tone and style. Our project with the Queen’s Nursing Institute included full event documentation and breakout highlight videos to maximise their content reach.
Optimisation: Every video is optimised for SEO, captions, and file formats to ensure smooth uploads and top-notch performance.
Repurposing: The Key to Efficiency
One video can yield endless possibilities. For example, our event coverage for Innovate UK started as a long-form presentation but was repurposed into engaging LinkedIn snippets, blog content, and even email marketing assets. Similarly, our shoot with Lanserhof at the Arts Club created over 40 videos for use across various platforms. This approach not only saves time but amplifies your ROI.
Partner with Us
At Tower View Media, we pride ourselves on creating high-quality, platform-ready content that elevates your brand’s story. Let us help you build a video stack that drives engagement and delivers results
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Ready to take your video strategy to the next level? Get in touch today to start building your perfect video stack.
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