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  • Writer's pictureTower View Media

Turning Heads: How 360 Degree Cameras are Revolutionising Videography!

First, let's talk about what 360-degree cameras are. These cameras are capable of capturing images and videos in all directions, allowing you to create immersive experiences for your audience. This technology has revolutionised the way we tell stories, giving viewers a unique and interactive perspective that was previously impossible.





At Tower View Media, we prefer to use the Insta360 One series of cameras. These cameras are not only of high quality but also easy to use. Their software is user-friendly and allows us to seamlessly edit our footage, making the post-production process much more manageable.


One example of the 360-degree camera in use on set was during a recent shoot we did for a client, as we used the camera to capture footage of the behind-the-scenes action. It allowed us to capture everything that was happening on set, including the interactions between the cast and crew.


The footage captured by the 360-degree camera was perfect for sharing on social media. We were able to create short, engaging clips that gave fans a behind-the-scenes look at the shoot. The immersive nature of the 360-degree footage made it stand out on social media, and the ease of sharing the content made it easy to reach a wider audience.



Overall, the 360-degree camera was an essential tool for capturing engaging behind-the-scenes content and creating immersive experiences for our viewers. Its ease of use and versatility make it a valuable addition to any production company's toolkit.


Now, let's dive into the advantages of using 360-degree cameras. Firstly, it allows us to capture more of the environment and tell a more comprehensive story. With traditional cameras, you can only capture what's in front of you, limiting the scope of your story. 360-degree cameras allow you to capture everything around you, giving your audience a complete view of the scene.



Secondly, 360-degree cameras create an immersive experience for the viewer. They allow the viewer to interact with the environment, giving them a sense of presence that traditional cameras cannot provide. This can be particularly useful in the marketing and tourism industries, where the goal is to make the viewer feel as though they are experiencing the product or location.


Lastly, 360-degree cameras allow for more creativity in storytelling. They give us the ability to experiment with different angles and perspectives, adding depth and dimension to our stories.



In conclusion, 360-degree cameras are brilliant tools that allow us to tell more immersive and comprehensive stories. However, it's important to remember that the camera is just a tool. To truly harness the power of these cameras, it's important to use them as a storytelling tool and not simply as a gimmick. We hope this blog post has been informative and has given you some insight into the world of 360-degree cameras. If you have any questions or would like to learn more about how Tower View Media uses 360-degree cameras, please don't hesitate to contact us.




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