Client & Product
Our client manages the MyMaths software, an online homework and e-learning platform. As the market leader, they realised the need for an update to their branding in order to stay competitive and reflect their industry-leading programme.
They commissioned a one-minute animated video to highlight the changes they were making, including pioneering new branding elements, that could be sent to their clientele.
The main challenge for this project was incorporating new, yet-to-be-used branding in a way that reflected the clients ambitions. We worked closely with the client to understand their vision for its implementation throughout this process.
We carefully studied the assets provided and created identical elements that could be manipulated in After Effects which allowed us to produce colourful, yet informative, animated videos. We opted for a minimalist approach to the overall styling, allowing for smooth transitions to really highlight the benefits of the platform.
Creation of Assets
The process of taking previously created elements and rebuilding them in a way that allows individual elements to be manipulated and animated.
We created a storyboard that showed the planned outline of the video, allowing our client to see a visual of what to expect before we started animating.
Adhering to Brand Guidelines
When creating the assets it was extremely important to stick to the brand guidelines and new branding provided.
We animated the video using the previously created assets to the storyboard discussed and agreed on with the client.
Tower View Media created and animated a one-minute video, using new branding assets. The video was sent out to previous and potential clientele to promote the services MyMaths offers to Key Stage 3 and 4 pupils.
Marketing Manager at Oxford University Press
Tower View Media have been nothing but a pleasure to work with. From initial conversations about the project, to delivery of a beautiful video, they have continued to strive to deliver the very best and have been flexible around my deadlines and budget. I have been so happy with the work Tower View Media have done, that I will continue to work with them in the future and have recommended them to colleagues and external companies.