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Capturing National Pasty Week Launch

Location: UK

Industry: Education

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Client & Product

Ginsters are a well-known brand, sold throughout supermarkets across the country. They were preparing for a new product launch at Selfridges Oxford Street and wanted a video created that would capture the events of the day, that could be edited and released that same evening, to mark the beginning of National Pasty Week.

Challenges

The main challenge for this project was shooting and editing with a same-day turnaround. Our client wanted to release the video later that evening on Social Media to hit the evening 'social rush hour'.

Job Done

We arrived early on-set and shot outside the building prior to meeting with the client. We were conscious of time throughout the day and due to our advanced planning, finished filming early. This gave us more time to work on the edit and ensure the video was ready for the client to release that evening.

Implemented Features

Planning and Pre-Production

We spoke frequently with the client prior to the day to ensure we were all aware of key elements that needed shooting, as well as establishing stylisation choices regarding the end result.

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On the Day

We arrived early on-set to grab our external shots prior to meeting with our client. We filmed around the availability of the MD and Guest Chef, taking the opportunity during quiet periods to grab B-roll of the interior of Selfridges, the food hall and people purchasing the new products.

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Video Creation

We finished filming earlier than expected, due to our advance planning. This allowed us more time to get the video edited on Premiere with music and graphics, ready for an evening release.

Reception

The video was posted on the client's Instagram, Facebook and Twitter that evening, complimenting various media coverage that was also going live that day.

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Outcome

Tower View Media filmed and edited the clients video for release that same day. The video racked up hundreds of views and interactions and aided in spreading awareness of the brands new product launch.

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