Welcome to another exciting year in the world of videography! As technology continues to evolve and creativity knows no bounds, we're here to give you a look at the top trends shaping the videography landscape in 2024. Whether you're a budding filmmaker, a business owner looking to spice up your marketing strategy, or just someone with a keen interest in the visual arts, we've got you covered.
Artificial Intelligence
Artificial Intelligence, or AI, is the buzzword right now and it’s not hard to figure out why. From the emergence of AI chatbots like ChatGPT, the video production industry is changing day by day as new companies release software to make the process of making films quicker. The topic as a whole could be a blog piece in itself as discussions around creativity and automation arise but there is no doubt, AI is here and it’s only going to grow in this industry.
One of our favourite applications for this year will be the continuation of AI powered transcriptions. Previously a rather tedious job that could take hours of rewinding interviews and typing is now possible in a few clicks - and with frightening accuracy.
Another application we have found AI useful for is audio processing. Although it’s useful to understand sound and how to fix it when it goes wrong, the majority of issues can be solved completely, and to great effect, by AI services such as Adobe Podcast enhancer.
As I said, there are hundreds of applications popping up, from storyboard generators, motion graphics, voice overs and more. Will all of these be better than human creativity - who knows! We think AI will always need a human guidance or oversight when it comes to video production - to quote (adapt) iRobot, “can AI write a symphony?”... probably!
Vertical Video
We could probably look up a statistic here but ultimately we are pretty confident that more vertical video is now consumed than traditional landscape content. From TikTok to Instagram Reels to YouTube Shorts… it’s what's going to continue to grow this year. The way we consume video has changed. Everyone has a phone and no one holds them sideways. When was the last time you looked at your screen time? We like to pretend ours doesn’t exist but it doesn’t negate the fact that our phones are an extension of ourselves.
At Tower View Media, we are struggling to remember the last time we received a brief without adaptation for the central content to work in a vertical space. Even video for websites seems to be preferred in 9x16 now. The biggest question from this trend that we want to know is who will be the first of the camera companies to produce a high end camera that either dual records natively to both orientations, or, first produces a video camera ergonomically made to shoot vertically?
Informal Messaging
How many videos do you see now where you can see some equipment in shot? For years we have painstakingly hidden microphones, cables and lights from shots and yet in 2024 there is a real trend of having equipment on show. This won’t work for all client projects but on social media advertising we see more people holding phones as microphones, personal clip mic boxes on lapels and people holding lav mics like little espresso cups. It’s not for everyone but it’s certainly common and the informal portrayal it gives off is appealing to younger audiences who seem to move away from traditionally polished video content and connect with video that's clearly shot on a phone with focus on the content rather than the process. We think it’s pretty liberating and think there is a great middle ground for relaxing some of the boundaries of the craft this year.
Drone Cinematography
We don’t know many videographers without a drone in their gear bag nowadays. So many sequences across the board include an establishing drone shot, from TV and film to advertising and social media. This trend isn’t exactly new but it will only continue for 2024. The sky’s the limit - literally!
So, there you have it—the top videography trends for 2024! Whether you're a content creator, business owner, or simply a fan of captivating visuals, these trends are sure to make waves in the world of videography. Embrace the future of storytelling, experiment with new formats, and don't forget to have fun along the way. Lights, camera, create! 🎬✨
